Unravelling the Zee-Sony Conundrum & Its Implications for Mergers in The Indian Media Industry
[By Devina Somani & Manikya Manaswini] The former is a student at Jindal Global Law School and the latter is a practising lawyer. The Merger Motive: What was Behind the Strategic Union of Zee and Sony? On 22nd December 2021, a Merger Corporation Agreement was entered into between, Zee Entertainment Enterprises Limited (“ZEEL”), Bangla Enterprises Private Limited (“BEPL”) and Sony Pictures Entertainment Networks (“SPNI”). The merger between Zee and Sony aimed to establish the second-largest media entity in India, trailing only Disney India & Star in market share. The merger was anticipated to grant the combined entity improved access to cash flows and bolstered capital. The merger provided a redemption opportunity for Subhash Chandra & family (the promoter shareholders of Zee), whose ownership stake had diminished to just 4% owing to compelled share sales aimed at settling debts. For Zee’s creditors, the merger offered a potential avenue to recover some of their investments, especially given Zee’s precarious financial standing due to high debt levels within its holding company, Essel Group. On the other hand, Sony’s loss of broadcasting rights to the Indian Premier League (“IPL”) had a considerable impact on its revenue stream. The merger with Zee offered Sony a chance to bounce back from these setbacks and regain momentum in the Indian market. This Article highlights the multiple factors contributing to the merger fallout, elucidating the enforcement actions taken by the Securities Exchange Board of India (“SEBI”) against Subhash Chandra and Puneet Goenka (the promoters of Zee). Additionally, it underscores the breach of multiple conditions by Zee which were within the Merger Corporation Agreement signed by both the entities, which led to the erosion of Sony’s confidence in Zee and its subsequent withdrawal from the merger. Furthermore, the piece explores the broader implications of this debacle on mergers in the Indian Media Industry, providing a comprehensive analysis of its potential repercussions. What led to the Merger Falling through? The collapse of the proposed $10 billion merger between Sony and Zee has exposed a labyrinth of intricate issues, from regulatory investigations to shareholder activism, shedding light on the complexities of corporate governance, financial transparency, and strategic decision-making in Cross-Border Mergers and Acquisitions in the Media and Entertainment Industry. Sony cited Zee’s failure to meet specified financial thresholds and a perceived lack of commercial prudence, deeming the breaches substantive rather than procedural. Moreover, Sony highlighted Zee’s inability to realistically assess the timeline to resolve outstanding issues, leading to the termination of their merger plans after two years of negotiations. The heart of the issue lies with investigations by the Securities and Exchange Board of India (SEBI) into Zee which has led to allegations of fund diversion and non-disclosure of financial information. The discovery of a significant discrepancy of $241 million missing from Zee’s accounts without any traceable history raised serious concerns about the company’s financial transparency and management integrity, casting doubt on its ability to uphold regulatory compliance. SEBI’s enforcement order dated 25th April, 2023, against Shirupur Gold Refinery, where it was alleged that Mr. Subhash Chandra’s company further engaged in the diversion of funds from lenders to companies controlled by the family. Following a complaint received by SEBI in February 2021, an independent examination by the National Stock Exchange (NSE) revealed planned transactions with connected entities, nearly 100% of the company’s debtors being linked to the promoter family, and initiation of insolvency proceedings by connected entities against major debtors. In June 2023, SEBI issued an interim order barring Mr. Chandra and Mr. Goenka from holding directorship or key managerial positions in listed entities, citing allegations of fund diversion from the listed entity. In M&A, decisions regarding leadership appointments are critical junctures that can significantly shape the future trajectory of the combined entity. Typically, these decisions are guided by various factors such as, strategic vision of the acquiring or merging entity, the distribution of majority shareholding, compatibility of leadership styles, track record and expertise of key individuals, as well as considerations of maintaining balance and harmony within the combined organization. The initial selection of Punit Goenka as CEO, despite allegations of financial impropriety and subsequent regulatory actions, suggests potential oversights in evaluating leadership suitability. Further, Zee’s ownership of two subsidiaries in Russia prior to the merger announcement posed a challenge for Sony, as an American entity legally restricted from engaging with businesses tied to Moscow. The failure of Zee to dispose its Russian assets, despite explicit provisions in the merger agreement prohibiting dealings with entities from countries under US sanctions, throws light on challenges of strategic misalignment during cross-border mergers stemming from divergent political considerations. The Zee-Sony merger negotiations faced another significant hurdle with Zee’s decision in 2022 to ink a substantial $1.4 billion deal with Disney, securing specific TV cricket rights for India. Sony raised objections, citing emails that detailed Zee’s plan to provide a bank guarantee and a deposit amounting to $406 million for the acquisition of these cricket rights. This move by Zee to finance the deal through debt, undertaken without prior written consent from Sony, elevated their company’s total debt to over $451 million, surpassing the threshold specified in the merger agreement. Sony’s objection to Zee’s unilateral decision to enter into the agreement and take on additional debt exceeding the limit as mentioned in the merger agreement without prior consent highlights the lack of adherence to the conditions as outlined in the Merger Agreement. Implications of the Merger Fallout on Cross-Border Mergers & The Media Industry in India The fallout from the collapsed Sony-Zee merger has sent shockwaves through the Indian media industry, reverberating across the financial landscape and raising significant concerns for investors. The episode underscores the need for foreign investors to exercise caution when engaging in deals within the Indian market, as regulatory complexities and governance issues has resulted in substantial risks. One of the most glaring examples cited in the aftermath of the failed merger is the cautionary tale of Daiichi Sankyo Co.’s experience with Ranbaxy Laboratories Ltd. Despite a substantial investment