Competition Law

Facebook’s Antitrust Misadventures: Finale In Sight?

[By Pragya Jain & Akshita Singh]  Pragya is a student at Hidayatullah National Law University, Raipur and Akshita is a student at National Law University Odisha, Cuttack General Overview Facebook’s iconic Senate hearing in 2018, while the punchline of many jokes for years to come, brought a fact into vivid perspective. The CEO, Mr. Zuckerberg, when prompted to provide the most accurate description of Facebook’s business, quipped simply – “Senator, we run ads.” The rebuttal, though seemingly precise, is akin to Pandora’s box of essential legal questions – one of which, concerning dubious anti-competitive practices, is central to this article. This description of Facebook’s services cements a glaring fact: if the service being consumed is free, the consumer is but a misnomer. It can be fairly said that while availing a seemingly “free” service, it is the consumer’s attention that becomes the product. This is the guiding principle behind zero-price markets which are more relevant than ever in the rapidly digitising world. One of the waves brought in by digitization which seems to have patently hit the shores of BigTech is online advertising. Statistics reveal a significant share of 46% of Facebook’s income is on account of online advertising. In fact, a pointed look at the revenue models of BigTech reveals that online advertising is strategically employed by these companies, not only to generate soaring revenues but also to gain dominance in the relevant market. This inevitably puts competition regulators in a spot while demarcating the competitive boundaries for an enterprise in an arena as exponentially advancing and fragile as online advertising. Consequently, the growing dissatisfaction of competition regulators across the globe with BigTech can be evidenced by the onslaught of probes into their practices. Recently, the European Union and Britain commenced twin antitrust proceedings against Facebook. Both the proceedings have been initiated with the intention of deciphering Facebook’s conduct particularly in the online advertising segment. The Commission seeks to undertake a thorough examination of Facebook’s status in the online advertising and social networking markets and whether it’s behaviour has been antithetical to fair competitive practices.. This brings us to the primary objective of the blog which is to discuss the contested knots of the ongoing proceedings against Facebook by the EU and UK and understand the arguments put forth by the Competition regulators. The authors also intend to unravel the future course of action which may be taken by countries, especially India, as their competition regime matures. Facebook’s March to Trial A Peep into Facebook’s Ad-Revenue Model To understand the peculiar problems in the realm of online advertising services, we must first examine the stakeholders in such a scenario. As per the authors, the stakeholders are the advertisers and the consumers of such product offerings. Any platform that hosts such users acts as both the middleman and the agent tasked with enriching the user experience of the consumer. The platform thus, accumulates invaluable information and consumer attention that is further monetised. The advertisers, ranging from small firms to large conglomerates compete for  consumer attention; and as such, the value that they derive from such platforms is immeasurable; both in terms of their market presence as well as innovation. Towards the user, the platform customizes their experience by displaying personalised advertisements that allow them to peruse different product offerings and maximize the value obtained in consideration of their attention and money. The next key concept to understand in this regard is Facebook’s method of ad-auctions, a process wherein Facebook assumes the role of an agent of the user. Essentially, the auction is characterized by generation of a ‘total bid’ which denotes the approximate value that an ad being hypothetically displayed to a user can create. As the final determiner, the ads with the highest estimate of the total bid are displayed to the particular user. The key inputs taken from the advertisers in this process are their bid (the amount they are willing to pay for their desired outcome) and their target audience. These serve to create the relevant market for the advertisers where their ad relevance is determined on the basis of estimated action rates and quality. At this juncture it is key to remember that the relevance of an ad is of the utmost importance and consequently rewarded. Per Facebook’s policy, it may choose to subsidize relevant ads and reduce their costs while the advertisers get good results from the same. It is thus, practicable that in an auction, a relevant ad has a higher chance of winning against a higher bid. Rising Dissatisfaction  Facebook’s use of data over the past few years has raised eyebrows all over. Recently, its use of data collected from advertisers through its online advertising service has struck the eye of the competition regulators in the UK and EU. A probe has been launched to ascertain the potential abuse of data through its classifieds service- Facebook Marketplace. To explain briefly, Facebook Marketplace is an online platform which allows its users to sell and buy goods from one another. The potential breach in competition is in regard to Facebook’s use of commercially valuable data mined from its advertising service to get a leg up for its marketplace. In addition, the UK also geared up to put Facebook’s use of data from its single sign-on authentication service under the microscope, and its recently launched product – Facebook Dating, a service available only in select countries. Facebook Dating is being scrutinised for synthesizing data based on user preferences, groups and events attended as well as mutual friends to recommend potential matches. It also allows the use of other Facebook services such as Messenger and Instagram as add-ons to the Dating profile. Recently these dubious practices have come under fire with the European Commission (EC) and the Competition and Markets Authority (CMA) of the UK, for their alleged anti-competitive nature. A peep into the viewpoints of the two competition authorities can be traced on the following lines. To begin with, the investigation initiated by the EC

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The Arbitrability Of Antitrust Related Issues And The Competition Act, 2002

[By Aniket Panchal & Mehar Kaur Arora] The authors are students at the Gujarat National Law University.  Introduction: setting the tone The arbitrability of competition law disputes has always been a hot potato. In this regard, arbitrability can be defined as ‘the ability of a dispute to constitute the subject matter of the arbitration.[i] That said, there is no denying the fact that the Competition Law and Arbitration lie at two opposite poles since arbitration is a consensual mode of private dispute resolution, unlike the competition law which seeks to set the seal on fair competition in the market and promote public interest as a whole.  Although it may seem that both the subjects are diametrically opposite to each other, greater heights could be reached if a middle ground is struck by the Competition Law regime in India. With the lack of alternative to the Competition Act 2002 (hereinafter, “the Act”) rather than approaching the domestic courts and the limited powers vested in the Competition Commission of India (hereinafter, “CCI”), there is a pressing need for the door to be opened towards arbitration of certain anti-competitive conducts by dominant entities. In this article, the authors will venture into this not-so-explored terrain. In doing so, the authors will also make a mention of other countries with robust competition law regimes such as the United States and the European Union and their approach towards the same. A sneak peek into the approach adopted by the United States and European Union Last year, in the United States, arbitration was employed over a competition law dispute. In a historic win, the US Department of Justice Antitrust Division (hereinafter, “DOJ”) got a favourable order over a  product market definition in a matter involving the merger of Aluminum firms, namely Aleris and Novelis. While Aleris and Novelis contended that the relevant product market should be broader so as to include sheet ABS (hereinafter, “ABS”) as well, the DOJ maintained that the relevant product market should be restricted only to aluminium ABS.  In this case, it was alleged that the acquisition, if effectuated, would combine two out of four North American producers of aluminium ABS which would lead to sky-scraping concentration (as much as 60%) of total production capacity in the hands of Novelis. After a ten-day-long arbitration, the arbitrator issued a ruling in favour of the US Antitrust Division and found that aluminium ABS constitutes a relevant product market. Interestingly, it is also the first time the antitrust division used its authority to resolve a competition law related matter under the Administrative Dispute Resolution Act (1996). In fact, the Department of Justice marvelled at this development as a “flexible and efficient” arbitration mechanism. In this case, the proposed acquisition of Aleris by Novelis was challenged by the DOJ. Following this ruling, realizing the potential of arbitration in effectively resolving competition law disputes, Attorney General Delharim marvelled “this first-of-its-kind arbitration proved to be an effective procedure for the streamlined adjudication of a dispositive issue in a merger challenge. As demonstrated in this case, arbitration has the potential to be a powerful dispute resolution tool in the right circumstances …”. As for the European Union, there is a ballooning consensus on the full arbitrability of competition law disputes arising out of Article 101 and 102 of the Treaty on the Functioning of the European Union (hereinafter, “TFEU”). However, all the competition law matters which are made arbitrable, are subject to judicial review. While the arbitrability of these disputes arising out of these articles may not require much deliberation, there is a divided opinion on the issues arising out of other provisions such as Articles 106-108 as well as a matter arising under secondary legislation (For instance, the EU Merger Control Regulation).[ii] With regards to the approach adopted by the European Union, it is observable that the position of the United States is somewhat different than that of the EU. This is primarily attributable to the relationship between European Courts or Tribunals and European Competition Law for merger enforcement. To contextualize the same, in the United States a tribunal is always involved in the enforcement of Antitrust, whereas in the EU the competition commission can neither refer antitrust cases to enforcement bodies nor an arbitral tribunal. In a way, the inability of referring antitrust cases to an arbitral tribunal is in line with the objectives of the EU which is entirely opposed to referring cases to enforcement bodies. Is India averse to the confluence of arbitration and competition law? The Indian jurisprudence has taken shape miles away from the approaches adopted by these countries having robust competition law regimes. For starters, the Act that governs India’s competitive landscape has an overriding effect on the other statutes (Section 60), thereby imposing a bar on the jurisdiction of the civil court for adjudication of disputes that are to be dealt with by the CCI (Section 61). Therefore, an alternative mechanism for adjudication of competition disputes has not been prescribed under the Act. In India, the arbitrability of competition law disputes was addressed in the case of Union of India v. Competition Commission of India for the first time in 2012. The Ministry of Railways (Opposite Party) argument was that the mere existence of an arbitration agreement between the parties precludes the CCI from interfering, rendering the case non-maintainable. However, rejecting this argument, the Delhi High Court categorically stated that all disputes brought before the CCI were distinct from contractual duties dealt with by an arbitral tribunal, and the Act, 2002 supersedes all other legislation. It is so since the arbitration tribunals may tend to overlook the nitty-gritty involved in the process of adjudication of disputes of abuse of dominance since it lacks the expertise, mandate and ability to conduct an investigation. Concretizing the ratio, the Bombay High Court, in the case of Central warehousing corporation v. Frontpint Automotive Pvt. Ltd observed that Section 5 of the Arbitration and Conciliation Act is not to be read in isolation of Section 2(3) of

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Crystallisation of limitation period on Competition cases

[By Avik Sarkar]  The author is a student at K.L.E. Society’s Law College, Bengaluru. The Competition Commission of India has time and proved through its revolutionary judgements that they are the real guardian for consumers and small market players by saving them from harrowingly oppressive policies of the big market players. And on this occasion in the case Neha Gupta v Tata Motors the commission has demystified the limitation aspect with regards to filing complaints before the competition commission of India. The question of applicability of limitation period with regards to competition matters has always been a contentious one  Introduction The Competition Act, 2002 is prevalently known to maintain equipoise in the market with a target to protect consumers at the macro level and protect small and medium businesses from the abuse of dominant position and anti-competitive practices by the large enterprises. It has a standardized gambit using which it keeps the dominant players in the market in check. As this act is still in the embryonic stage of its development, we generally see many judgements devolved regarding competition matters. And with each judgement, it is demystifying various conundrums pertaining to contentious questions of the act. In a recent case in the matter of Neha Gupta v. Tata Motors, the Competition Commission (hereinafter referred to as CCI) of India demystified its standpoint regarding the applicability of the limitation period in competition matters. The CCI had held that it doesn’t impose any limitation period for filing any complaint. This piece holistically analyses the same. Factual matrix The informant Neha Gupta was the owner of the business Varanasi Auto Sales Pvt Ltd (hereinafter referred to as VASPL) which was an authorised dealer of Tata Motors. It was mainly dealers of commercial vehicles, spare parts, etc. The dealership agreement between the two was signed in the year 2011 and had ended in the year 2017. Neha Gupta had filed a complaint against Tata Motors accusing them of having imposed unfair terms in their dealership deed thereby amounting to an abuse of dominant position (Section 4 of Competition Act, 2002). And simultaneously, Tata Motors had also indulged in a tie-in arrangement with their financial institution name Tata Capital and Tata Motor Finance. This was done in order to maintain their market share which amounted to indulging in anti-competitive practices (Section 3 of Competition Act, 2002). In broad terms, the clauses imposed by Tata Motors were subverting the position of the dealers. A similar allegation was levelled against Tata Motors by another dealer named M/s Kanchan Motors (the dealership agreement signed between the two was in the year 2016 and ended in 2021). Against all the allegations by its dealers, Tata Motors had raised several issues one of them being delay on the part of the informant in bringing up the matter to the commission. Analysis In rem issue Pertaining to the concern of delay in the present matter CCI stated that under Competition Act,2002 there is no limitation period to file a complaint. It can be said that the investigation conducted by CCI are in-rem in nature and are not in-personam disputes. There might be situations when a lis might prima facie come across as an in-personam dispute, but the issue raised might be contentious in nature and may contribute to future market distortions. And in such situations, it becomes important to make the public aware of the market distortions. Merely because the informant doesn’t suffer any direct losses or is not personally aggrieved will not vitiate the in-rem nature of the information. Therefore, any person can file information under the Competition Act, 2002 with regards to abuse of dominant position and anti-competitive practices. The same was held in the case of In Re: XYZ and Indian Oil Corporation which stated that authority orders are in rem and not in-personam. Anti-trust authorities deal with market situations that are dynamic in nature and are evolving with time. With innovations happening all around the globe the anti-trust authorities have to keep themselves updated and armour themselves with each and every available weapon to tackle unforeseen and unprecedented situations. Therefore, it would be grossly erroneous to apply a limitation period while attempting to tackle such unforeseen situations. And as per the Act, the CCI is empowered to carry out inquisitional functions in public interests. Therefore, application principles of the limitation period in inquiry-based institutions would be grossly iniquitous. The above dictum of the commission has brought the Indian perspective in parity with the European antitrust law which imposes no limitation on the investigation by the commission. This dictum will surely give a lot of relief to the authority in terms of carrying out an investigation with not much intervention and can thereby deliver a diligent and biased free report on any issue. Locus Standi demystification The proceedings before the commission are inquisitional and in-rem in nature therefore the locus standi is not a sine qua non for filing information. The issue relating to the locus of the informant under the Act was further clarified in the case of  Samir Agrawal v. Competition Commission of India where it was stated that “when the CCI performs inquisitorial, as opposed to adjudicatory functions, the doors of approaching the CCI and the appellate authority, i.e., the NCLAT, must be kept wide open in the public interest, so as to subserve the high public purpose of the Act..”.Thus, questioning the locus of the informant is totally infructuous On the contrary, it should not be mistaken that the absence of a limitation period may lead to any kind of frivolous information’s being filed. Therefore, CCI shall diligently examine reasons for delayed filings and based on the same it accepts or reject complaints. Any kind of impropriety will lead to the dismissal of the complaint and lead to the imposition of penalties envisaged under section 45 of the Act. But, the process of examining the propriety of information shall vary from situation to situation. This process helps in eliminating frivolous complaints and wastage of public resources and be prevented. The main aim is to detest market players from practices that can have an appreciable adverse effect on

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The Case of “Amateur” Baseball Federation of India: Analysis Through Competition Lens

[By Pranav Tomar & Umang Chaturvedi]  The authors are students at the Rajiv Gandhi National University of Law, Patiala.  Introduction The commercialization of sports has strongly affected the landscape of sports federations in India. Now, these associations/federations act not only as regulators of domestic sports or facilitators to sportspersons but also add value to business houses. Recent trends prove that these Government-recognized federations are frequently found in conflict while fulfilling their duties due to the unparalleled power that they possess as entities. Hence, a check on such powers is of utmost importance, which can only be ensured through the law of the land. In consideration of such checks and balances, provisions of the Competition Act, 2002 (‘Act’) prove to be helpful in India. Recently, the Competition Commission of India (‘Commission’) in an information filed by the Confederation of Professional Baseball Softball Clubs (‘CPBSC’) held the Amateur Baseball Federation of India (‘ABFI’) in contravention of Section 4 of the Act (abuse of dominant position). In this piece, the authors analyse the acts of ABFI through the lens of precedents and the Indian competition law regime and will attempt to provide solutions to sports-related competition law violations. Facts of the Amateur Baseball Federation’s case CPBSC was a not-for-profit organization that worked for the development of baseball and softball privately, whereas ABFI was a National Sports Federation affiliated to the Sports Ministry that acted as the national regulator of baseball. ABFI was also affiliated with international baseball regulators and was officially entrusted with the duty of promoting the sport through various means. The matter stems from the act of CPBSC where it intended to organize an intra-club national Championship in February 2021 to provide a platform to young players. However, ABFI through its regulatory powers issued a letter dated 7th January 2021 that prohibited State affiliates from acknowledging private bodies and further threatened the interested players with disciplinary action if they participate in any unrecognized league. In fright, the registered clubs revoked their participation from the Championship which caused losses to organizers, i.e. CPBSC. Simultaneously, ABFI scheduled its flagship National Championship amidst the second wave of pandemic in late March 2021 and notified through a communication dated 1st March 2021. Eventually, the aforementioned communication turned out to be malafide considering that it was released after CPBSC finalized the dates of its private Championship and ABFI deliberately scheduled it on similar dates only to cause hindrance to CPBSC. ABFIs Championship was an event of utmost importance to all players as it gave them a chance to be considered for representing India in future. Hence, such acts caused chaos amongst the players and state bodies which forced them to choose ABFIs league only by not participating in another opportunity which was offered by CPBSC. ABFI case vis-à-vis precedents To tackle abuse of dominant position information, the foremost question the Commission faces is whether the organization is an enterprise? The commercial role of sports organizations forces them to comply with the definition of “enterprise” as provided under Section 2(h) of the Act. It was noted in Surinder Singh Barmi v. BCCI (‘Barmi’) that the definition of an enterprise is “wide enough to include any economic activity by an entity”. However, in ABFI’s case, the Commission went a step ahead and noted that even a non-commercial economic activity shall be subjected to the scrutiny of the Act. To do so, it used the “functional approach”, which has been relied upon in various Indian cases but primarily finds its mention in MOTOE v. Elliniko Dimosio. The approach suggests that every function shall be assessed separately as a federation may act as an enterprise when it is carrying one activity and not when carrying any other. In MOTOE, the Grand Chamber of the European Court of Justice stated that the economic activity having any connection with a sports-related act i.e. essential function does not restrict such entity from being scrutinized as an enterprise that in Indian parlance is defined under Section 2(h) of the Act. Further, the procedural set-up of the Act suggests that when the Commission adjudicates upon abuse of dominant position, a three-fold process is followed – Delineation of the relevant market in which enterprise exists Section 2(s) of the Act defines the “relevant market” for appropriate adjudication and determining the scope of the investigation. The relevant geographic market from Barmi to ABFI has always remained the same, in essence, India. It is the delineation of the product market that was presented through different approaches – (i) Consumer & multitude relationship approach (which states that federations have multiple functions to discharge with regards to other enterprises and consumers) in Dhanraj Pillay & Others v. M/s Hockey India (‘Pillay’); and (ii) the principle of substitutability (of sport & of services provided by one governing body) in Ministry of Youth Affairs and Sports v. Athletics Federation of India (‘AFI’). Based on the above-mentioned principles, the relevant market in ABFIs case was delineated as “market for organization of baseball leagues/events/ tournaments in India” because (i) no other sport can replace baseball; and (ii) no other regulatory body provides the necessary services. Establishing the dominance of enterprise within its relevant market The term “pyramid structure” finds utmost importance when determining the dominance of a sports organization. It refers to the organizational structure of sports entities which is modelled to fulfil governance loopholes. For instance, the Basketball Federation of India is the regulator and facilitator of basketball in India and has been recognized by another bigger regulator at the international level i.e. Fédération Internationale de Basketball. The same stands true with BCCI and ICC in the context of cricket. The pyramid structure has been noted in various cases in India like Barmi and Pillay. Although the pyramid is a monopolistic structure in itself, it ensures uniformity of sports globally. However, such structure makes these organizations the de facto authority coupled with factors like unilateral decisions, malafide bans on respective athletes, disapproval to local leagues, etc. further establishing their dominance before the

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Navigating The Essential (Interim) Relief Under the Competition Act, 2002

[By Saikishan B Rathore] The author is a student at Gujarat National Law University, Gandhinagar.  It is settled law that a statutory body cannot grant interim relief unless such power has been vested by the statute. Section 33 of the Competition Act, 2002 empowers the Competition Commission of India to grant interim relief upon satisfaction that an act in contravention of Section 3(1), Section 4(1) or Section 6 is committed, continues to be committed or is likely to be committed. CCI has issued orders under this section with utmost circumspection. The most recent need arising on 9th March, 2021 as it issued an order granting interim relief to the informants (Fab Hotels and Treebo), restraining the opposite parties (MakeMyTrip and GoIbibo) in Re: Federation of Hotel & Restaurant Associations of India and Anr. v. MakeMyTrip India Pvt. Ltd. and Ors (hereafter “MMT-Go”). The three-fold test: CCI v. SAIL In CCI v. SAIL, the Supreme Court recognized CCI’s jurisdiction to grant interim relief, subject to three conditions. Firstly, CCI ought to record its satisfaction in clear terms than an act of contravention of the stipulated provisions has taken place; Secondly, if it is necessary to issue an order of restraint; Thirdly, if there is every likelihood that the party to the lis would suffer irreparable and irretrievable damage, or there is definite apprehension that it would have an adverse effect on competition in the market. Applying the 3-fold test: Road to MMT-Go As mentioned above, CCI has exercised this power very cautiously in the past. In Financial Software Pvt. Ltd. v. ACI (hereafter “ACI case”), the conduct of ACI in restricting the choice of ACI Banks for availing the services of third parties including the informant for customization and modification of a particular software appeared to be in contravention of section 4 of the Act. Thus, the CCI was compelled to grant interim relief pending enquiry subsequent to the order under Section 26(1). Further, in Fast Track Call Cab Pvt. Ltd. v. ANI Technologies Pvt. Ltd., the CCI found it essential to restrain Ola Cabs from charging way below the average variable cost as it posed an imminent threat to the competition in the market. However, in certain cases, there is no requirement for issuing such orders. For instance, in Re. National Shipowners Association v. ONGC, the informant prayed for a direction to restrain ONGC from taking any action, or threatening to terminate the ‘Charter Hire Agreement’ entered into with the member companies of the Informant till disposal of the inquiry and the matter pending before the CCI. Although the CCI noted a clear threat to competition in the market, it was satisfied with ONGC’s undertaking that it would not invoke the clause to terminate the said agreement and thus, refrained from issuing an order under Section 33. In the recent case of MMT-Go before the CCI, an enquiry was already in progress in furtherance to CCI’s order dated 28-10-2019. However, the properties of the informants were not listed on the website of MMT-Go which was clearly in a dominant position in the relevant market of online franchising services for booking hotels in India. Moreover, as per the order under Section 26(1), it was clear that there existed a confidential commercial agreement between MMT & Oyo that prioritized the listing of Oyo Hotels on the website, thereby, indicating a likelihood to cause an appreciable adverse effect on competition. Further, it was clearly stated by the informants that inquiry has been pending for more than 15 months, and any further delay would eliminate competition in the market with special reference to the informant hotels that have been delisted. Therefore, the CCI rightly responded to the urgent need for interim relief as there is a clear denial of market access which is likely to eliminate competition in the market until there is a final determination. Section 33 & 26(1): The difference in satisfaction As laid by the Supreme Court in CCI v. SAIL at para 117, there is an express obligation on CCI to record satisfaction that there has been a contravention of the provisions mentioned under Section 33. However, this satisfaction is to be understood differently from what is required while expressing a prima facie view in terms of Section 26(1) of the Act. While the former is a definite expression of the satisfaction recorded by the Commission upon due application of mind, the latter is a tentative view at that stage. Whether such ‘definite expression of satisfaction’ amounts to final determination? The order under Section 26(1) is an administrative order. It merely sets in motion the inquiry, and the final determination is subject to the judicial scrutiny of the DG’s report. It is settled that the degree of satisfaction under Section 33 is not merely tentative. Therefore, it is a legitimate concern whether the exercise of such discretion by the CCI would play a major role in the pending enquiry/matter. There cannot be a uniform degree of satisfaction in every case. As noted by the CCI in the MMT-Go case, it completely depends on the evidence and circumstances of each and every case. For instance, in the recent G-Meet case, the CCI did not find any evidence placed by the informant to order an enquiry. On the other hand, in the MMT-Go case, there was enough evidence at the preliminary stage to display a clear denial of market access and foreclosure of competition by the dominant enterprise. Another prominent example is the ACI case. When the order under Section 33 issued by the CCI (mentioned above) was appealed before the Competition Appellate Tribunal in ACI Worldwide Solutions Pvt. Ltd v. Competition Commission of India, the Comp AT refrained from expressing any opinion because it was of the view that confirmation of interim relief or otherwise would itself affect the investigation by the DG which is pending and it is also likely that it may affect the merits of the matter. Instead, it directed expeditious disposal of the matter by giving CCI a time limit

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Default Behaviour in Consumers – A Competitive Threat

[By Pragya Dixit] The author is a student at ILS Law College, Pune.   The Competition Commission of India (CCI) in an Order dated 09.11.2020, directed an investigation against Google and its affiliates on information filed alleging violation of Section 4 of the Competition Act, 2002 (Act). The Commission ordered the aforementioned investigation in relation to three allegations leveled against Google. Amongst those three allegations, one allegation involved the issue of “pre-installation of Google Pay on Android resulting in a ‘status – quo bias’ in consumers”. This article aims to discuss how status quo bias, alternatively known as ‘default behavior in consumers’ is a problem in the competition arena and has a deeply negative impact on market competition and consumers’ interest. The allegations made by the informant in the case against Google stated that by pre-installation of Google Pay as a default payment option in Android phones at the time of initial set – up results in a status – quo bias which is detrimental to the interest of other players in the market, as it places Google Pay in the users’ devices, making it a default option already available to them. The default nature in phones drives users to make use of google pay instead of going for other alternatives present in the payment markets. It results in denial of market access to various other competitors in the same market and ultimately gains Google a significant competitive advantage over the other players, which is a contravention of Section 4(2) of the Act. Another issue similar to this had also arisen quite recently in a case before the CCI, wherein several allegations were raised in a complaint against WhatsApp and its parent company Facebook. The said complaint raised objections that WhatsApp is abusing its dominant market position in the “market of internet-based messaging apps through smartphones” by creating its own United Payments Interface (UPI) payments system i.e., ‘WhatsApp Pay’ within its messaging platform. It was visible in the WhatsApp case that by doing so, it facilitates the pre-installation of WhatsApp pay in mobile phones, which would ultimately make it more amenable to users than other options available. The CCI instead of dealing with it chose not to recognize it in the WhatsApp case. However, the same issue has arisen again in a much clearer manner before the Competition watchdog and by issuing an investigation this time CCI has taken a step in the right direction. What is the problem of Status Quo Bias or Default behavior in consumers? The default behavior in consumers was a very less discussed issue in the Competition arena until recently, wherein the Competition and Markets Authority (CMA) of the UK in its market study on Online Platforms and Digital Advertising tried to explain the issue and the associated threats. The study explained that “the default behavior in consumers while using applications and information providing websites, is something which has been encouraged by the transformation in the ways of interacting and acquiring information.” In today’s high-tech world we can all access almost every information available on a particular subject just with a single click. Online platforms are loaded with so much information that focusing on what information is relevant and what not has become a herculean task for a consumer. Adjacent to this, the availability of information in such an easy manner has made all of us impatient and has resultantly reduced our tolerance for delay. This behavioral change in the digital environment forms the backbone of the ever-increasing default behavior in the customers. To summarize it in a one-line we can say that “Default behavior on the part of consumers is a propensity to avoid wasting time by accepting the default option presented to them”. Though it sounds like that it is the best option available for a consumer, because it looks like a way by which a consumer can select the options which are more favorable to him and can get rid of the unnecessary and extraneous information, resultantly saving his time and cost. However, CMA in its guidelines while analyzing this behavior rejected this belief. It stated that the default behavior of consumers plays an enormous role in shaping the competition in social and search media. A consumer’s choice in the selection of various applications such as ‘what search engine to use is highly influenced by default options available to him. A consumer is more likely to make use of applications that are easily accessible and directly available to him on his device.  However, when consumers start using these apps on a regular basis, the power of these platforms to influence consumer choices increase manifolds. As most of these apps in one way or another are engaged in collecting consumer data. This data helps them in providing better and personalized services which ultimately helps them in creating control over their users. This control exercised over users ultimately binds them to these applications which automatically creates hurdles for the other players in gaining users and increasing their market reach. This is the sole reason why these big firms and platform owners pay extreme importance to devise ways of achieving the status of default in users’ devices. For example:- In 2019, Google paid 1.2 Billion Pounds to different parties in the UK alone, in order to appear as the default feature on their devices. This exercise helps giant companies to increase their profits. The bone of contention lies in the fact that consumers are now habituated and are not willing to shift because they are provided with what seems to them the most economical, efficient, and easy way to fulfill their needs. However, they do not realize that this exercise on the contrary is blocking their ways towards other and perhaps better available alternatives. It not only acts as a detriment to the consumers but it also harms other players in the market as their user base is being blocked, leading them to enormous losses and ultimately wiping them off the market. How does

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The Whatsapp Privacy Policy & Abuse of Dominance

[By Tavashya Kumar] The author is a student at National Law University, Delhi. Introduction WhatsApp, one of the largest online messaging services in India and across the world, recently updated its privacy policy for users across the world which introduced changes to the manner in which a user’s data is stored and utilised when interacting with a business account on WhatsApp. It also seeks to enhance Whatsapp’s integration with Facebook, its parent company, by increasing the sharing of certain types of information such as account and transaction data. However, it has claimed that personal information such as private messages and videos will not be shared and that end-to-end encryption will prevail. The catch, however, lies in two facts- firstly, the privacy update is mandatory for users to accept. If they fail to agree to the terms within a stipulated deadline or refuse to do so, their accounts shall be deactivated. The second crucial factor is that WhatAapp has been discriminatory in the nature of its updates rolled out across the world. In fact, as pointed out by the Govt. of India in a letter to WhatAapp, it has rolled out a relatively less stringent update in Europe owing to the protections enshrined in the EU General Data Protection Regulations. The blog intends to examine this recent update in light of the provisions of the Competition Act, 2002 (Section 4 & Section 19) to ascertain whether this privacy update, and its mandatory and discriminatory nature, constitute an ‘abuse of dominant position’ on behalf of WhatsApp. Existence of Dominant Position According to Section 4 of the Act, abuse of dominance is established when an enterprise imposes unfair and discriminatory conditions on the purchase of goods and/or creates conditions that result in denial of market access. However, before determining whether the actions taken by a corporation amount to an abuse of its dominant position, it is first essential to establish that it enjoys a dominant position in the relevant market, failing which it cannot be scrutinised for abusive behaviour. This is because what may be commercially justified behaviour for non-dominant firms, may become exploitative or exclusionary in the case of dominant firms. There is a simple rationale for such a distinction- since non-dominant firms are bound by market forces, consumers can simply elect not to purchase their products and instead purchase from a competitor, which is not the case when the firm is in a dominant position. Accordingly, an enterprise is said to be dominant if it enjoys a position of strength in the market which enables it to operate independently of competitive forces in the market or affect its competitors or consumers in a manner which is beneficial for it. Section 19(4) of the Act provides an illustrative list of factors that must be considered by the CCI while establishing whether or not an enterprise is in a dominant position. This includes factors such as market share, size & resources of enterprise & its competitors, vertical integration & network effects, dependence of consumers on such enterprise etc. However, since dominant position refers to a position of strength enjoyed by an enterprise in the “relevant market”, assessment of dominance is to be preceded by delineation of the correct relevant market in which dominance is to be assessed. As laid down is subsections 6 & 7 of Section 19, this relevant market has two components- ‘relevant geographic market’ and ‘relevant product market’. In context of WhatsApp, the CCI has previously established that it is in a dominant position in the market in two noteworthy cases. In the case of Harshita Chawla v. Whatsapp & Facebook Inc., wherein the informant accused WhatsApp of violating Section 4 by using its dominance in the online messaging apps market to capture a different market (online payments), the CCI delineated the relevant market as ‘the market for over-the-top (OTT) messaging apps through smartphones in India’. Similarly, in Vinod Kumar Gupta (for ‘Fight for Transparency Society’) v.Whatsapp Inc., the CCI adopted a similar viewpoint, stating that its market is instant, internet based communication services through third-party communication apps on smartphones, which is different from text messaging services. Additionally, in both of the aforementioned cases, the CCI also held that WhatsApp was in a dominant position in this relevant market, on several grounds. Firstly, with regard to Market Share, the CCI observed that WhatsApp is the most downloaded and widely-used instant messaging app in India. It reached this conclusion by using publicly available information to ascertain that it had over 500 million active users, was installed on 96% of smartphones and was used by 64% of all Indian mobile users. It further observed that these figures were far ahead of its closest competitors such as Snapchat or, more recently, Telegram & Signal. Further, in both cases, it was held by the CCI that factors such as the network effect created by its vertical integration with Facebook and increased costs of switching from one platform to another create a dependence of consumers and constitute significant barriers to entry. Abuse of Dominance By WhatsApp Despite holding that WhatsApp is in a dominant position in both of the aforementioned cases, the CCI refused to hold it accountable for abuse of dominance in either scenario. Since the case of Harshita Chawla (supra) was in context of WhatsApp Pay, it did not raise privacy policies as an issue and hence is not relevant in the present context. However, the case of Vinod Kumar Gupta, which was filed subsequent to the takeover of Whatsapp by Facebook, is of immense relevance to the present situation. This is because it was filed in the context of a privacy update, akin to the present update, introduced by WhatsApp subsequent to the takeover. Through this update, users were forced to share certain personal information and account details with Facebook in order to continue availing services of Whatsapp. The informant alleged that these details were used by Facebook for purposes such as creating targeted advertisements. Further, it was alleged that the

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European Super League: Competition Law Perspective

[By Jatin Lalwani] The author is a student at the National Law School of India University.   The last month once again saw the rejuvenation of the debate around a breakaway football league with the announcement of the European Super League. However, the time bomb was diffused within 72 hours amidst widespread criticism and threats of bans despite Florentino Perez stating that they have a strong legal case. Although the proposal involved various legal issues, much of the debate surrounded Competition Law which will also be the focus of this article. Soon after the announcement of the Super League, the UEFA President warned the clubs involved and their players of the potential bans from competitions. This was based on the controversial Article 49 of the UEFA Statutes which states that UEFA will have the sole discretion to organize or abolish any competition in UEFA territory. Further, the competitions which are not organized by UEFA but are organized on its territory must take prior permission from FIFA or UEFA. The failure to follow this would lead to disciplinary measures under various codes and will attract bans. This rule is the central point of debate around the Competition Law issues in Europe. European Competition Law and Sports: The application of competition regulations to sports has a long history. The judgments of the Court of Justice in the cases of Walrave, [1] Dona,[2] Bosman[3] specified that sports will be subject to competition regulations. A sporting exception was created to exclude the activities which are purely sporting in nature and do not involve any economic element. However, the case of Meca–Medina[4] has dismissed this exception by stating that the purely sporting nature by itself is not sufficient to exclude the activities from the competition regulation. Article 101 and 102 of The Treaty on the Functioning of the European Union (TFEU) provides for anti-competitive agreements and the abuse of dominant position respectively. Article 101 applies to both undertakings and associations of undertakings while Article 102 applies only to undertakings. The CJEU has consistently interpreted undertakings to include entities engaged in economic activity regardless of its legal status. It does not look at the objective of the entity for the determination of undertaking. Like other sports associations, FIFA and UEFA follow a pyramid structure with various clubs forming part of it and hence can be classified as associations of undertakings. Although associations of undertakings are excluded from Article 102, the Commission has clarified that sports associations normally can be considered dominant undertakings for the purpose of Article 102. Anti-Competitive Agreements and Abuse of Dominant Position: For any action to be covered under Article 101 there must be an agreement, decision, or concerted practice. In relation to sports, it should be first ascertained whether the rules by the sports associations regarding bans, expulsions (loyalty clauses) could be considered agreement, decision, or concerted practice. In one of the cases against FIFA, it claimed that such rules cannot be classified under the mentioned categories. However, it was rejected and held that such rules are covered under decisions by the undertakings. A similar position has since been followed by the Commission in subsequent cases as well. The competition law in Europe does not prohibit holding a dominant position in a market. It is only when abuse of such dominance occurs that the Commission steps in. Abuse of dominant position occurs when an entity inhibiting dominance in a market uses it to eliminate an existing competitor or prevents a competitor from entering the market. For a claim of abuse of dominance, the first step is to establish the dominance of such undertaking. Most of the sports associations enjoy monopoly in the market as they are the sole organizer and regulator of the sport involved and hence are dominant. Further, even if we look at other factors such as economic strength, market structure, independent behavior, the sports association will still be considered dominant. It has been even held that undertakings enjoying super-dominance in a market which have powers like a quasi-monopoly have stricter obligations to prevent abuse. Some authors have argued that since the clubs form the central part of the decision making in these sports associations and the threat of breakaway league have led to the meeting of demands, the associations cannot be considered dominant in presence of countervailing buying power.[5] The recent European Super League saga has although proved contrary to the assumption. Even if it were to happen, the proposition misses out on the fact that the presence of countervailing buying power only exists when multiple clubs come together. Single clubs would not have recourse to any other competitor and hence sports associations will function independently of any forces in the market even if the threat is given by a single club and hence, still hold a dominant position in the market. Loyalty clauses as a threat to competition: Almost all the statutes of the sporting associations at all levels provide for loyalty clauses. Since the early 2000s, these clauses have been a constant area of scrutiny by the national courts and the European Commission. Most of these cases have dealt with the rules on participation in non-authorized events or sanctioning of such events. Although, sanctioning rules are not anti-competitive by itself, they must be looked at from the lens of the objective test and the proportionality test as has been propounded by the CJEU. However, these tests have only succeeded as a defense when the rules are necessary for attaining uniformity in the sport and in the public interest such as rules of play, anti-doping etc. The sanctioning rules for a new competition or participation in them have been held to be anti-competitive in nature. The conflict of interest between the regulatory and the commercial functions of the associations has been looked at by the courts. The first major case concerning this conflict of interest was related to Fédération Internationale d’Automobile (FIA) which is the international body for motor sport.[6] It issued a license for participation in

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Demystifying the Conundrum of Commission Rates Through the Lens of Competition Law

[By Kunal Singh] The author is a student at Vivekananda Institute of Professional Studies, GGSIPU. Overview Last year Apple announced to cut down the commission rates charged from developers, with less than $1 million revenue, from 30% to 15% on in-app purchases. Following the footsteps of Apple, Google recently announced that it would drop the rate of commission charged on in-app purchases from 30% to 15% for developers that sell in-app digital goods on its Play Store. This concession will be available to the developers for the first $1 million revenue earned utilizing the Play billing system each year. The truncated fee will apply to the developers starting July 1, 2021. While this move by Google, at first sight, may look benign and propitious for developers, it entails significant anti-competitive concerns with it. In this article, the author argues that this move by Google qualifies as an abuse of the dominant position and analyses the probable outcomes against the backdrop of this announcement. Identifying the Key Anti-competitive Issues Albeit the announcements by both Apple and Google have caused a discourse among the startup community, they differ on the nature of charging commissions. Apple had announced that once a startup has crossed its $1 million revenue threshold, it would be charged 30% of the service fee; on the other hand, Google announced that it would provide $1 million revenue relaxation every year. Separating the variability between these two announcements, they coincide on one aspect that they foreclose the competition in the relevant market of in-app purchases (‘IAP’). Before establishing that both these tech giants have abused their dominant position, it would be prudent to delineate the relevant market of IAP in which they yield their influence. In-app purchasing refers to purchasing of goods and services from within the mobile application on a mobile device. Initially, it sanctions developers to offer their goods and services for free, then later situate them in a position to charge for upgrades as paid feature unlocks and special items for sale. This IAP allows developers to accrue profit even if they sell their product for zero cost initially. Now, application stores such as Google’s Play Store and Apple’s App Store allow users to download applications with the inbuilt feature of IAP and simultaneously charge developers a particular portion of the sales, which is 30% in this case, made by them through IAP. Charging a particular portion of the total sales may not look anti-competitive, but the conditions precedent to it may draw the attention of antitrust watchdogs. Both Google and Apple require developers to use their respective billing systems to give effect to transactions cognate to IAP. The author argues that binding developers to only use their respective billing systems for IAP tantamounts to directly imposing unfair and discriminatory conditions in the sale of goods or services, as provided under Section 4(2)(a) of the Competition Act, 2002 (‘The Act’). This arbitrary condition is three-pronged; firstly, it leaves developers with no choice but to use their respective billing systems; secondly, it denies the market access to other rival competitors in the relevant market of IAP; thirdly, both Google and Apple are using their dominant position in the market of operating systems (‘OS’) to influence and foreclose the competition in the separate and distinct market of IAP. Is binding developers to use respective billing systems unfair? The decision of Google making it mandatory for the application developers to use its billing system is a take-it-or-leave-it condition. It implicatively insinuates that if developers do not comply with this guideline, they might run the peril of losing access to a large number of users in India, thus being highly dependent on Google. This take-it-or-leave-it condition is in line with WhatsApp’s recent update regarding its privacy policy, where it mandated users to give their consent to the sharing of their data with Facebook if they wish to continue using WhatsApp. The Competition Commission of India (‘Commission’), in its order, noted that such conduct amounts to the imposition of unfair terms and conditions on the user as it leads to the degradation of non-price parameters such as quality, which violates Section 4(2)(a) of the Act which deals with abuse of dominance. As of 2020, Google has about 95.23% of the market share in the relevant market of OS in India, making it a dominant entity in the market of OS. Since Google has a dominant position in the relevant market, it would be prudent to surmise that almost all the application developers have their applications hosted on the Play Store, which leaves them with no option but to accept the terms and conditions of Google if they do not want to lose their market share. It can be said that the acts of Google are in congruence with the prominent concept of leveraging. While one may argue that how this concept, which is related to stock markets, is related to Google, the core concept is still the same. Leveraging is borrowing extra capital or funds to increase the potential return from an investment thus causing an advantage to the stakeholder. In the case of Google, the dominant position is the extra capital, which it uses to gain an advantage over the other market players. As has already been discussed that Google has about 95.23% market share in the relevant market of OS in India, it is thus leveraging its dominant position to gain an unfair advantage over the industry players in the relevant market of OS. A classic example of losing the market share due to non-compliance happened in the late last year when Epic Games allowed users to purchase Fortnite’s in-game currency directly, thus bypassing Apple’s IAP framework and the substantial 30% cut that Apple takes, which led to Apple banning the game from App Store. As of now, Google has not taken such action against any developers, but it could be a probable course of action if developers do not comply. Thus, the author believes that the take-it-or-leave-it nature

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